Since the very beginning, Gostol TST has been successfully connecting with foreign markets, which is the only way we have been able to survive for more than 75 years. In recent years, however, the Indian market has had a special place. Through our branch in India, we have strengthened our presence in this Asian superpower, where Slovenia has proven to be an important European player. Although at first glance Slovenia is a small country, for Indian partners it represents a bridge to the entire European market.
We recognized the potential of India as one of the fastest growing markets in the world. Cooperation with India developed not only as a business opportunity, but as a long-term strategic direction. The subsidiary in India has given us easier access to the market there, which is experiencing a demand for advanced technological solutions in the industry.
A company in India cannot be a copy of a Slovenian one
We decided to enter the Indian market with the aim of diversifying our business, but we soon realized that it could not be managed from Slovenia. Instead, with the help of European companies that were already operating in India and local partners, we established a company in which Gostol TST has a 51% stake. The Indian subsidiary now employs 80 people and is constantly growing. It was important to adapt to the local culture, as we quickly abandoned the idea of creating a copy of a Slovenian company. Mutual respect of cultures is key, which contributes to successful cooperation and strengthening of the Gostol TST brand in India.
Slovenia as part of the wider European area
One of the advantages that a Slovenian company brings to the Indian business environment is the possibility of access to the European market. For Indian entrepreneurs, Slovenia is primarily a European partner, not a small country. This perception gives the Slovenian economy a special advantage when concluding deals in India.
Gostol TST takes advantages of this and offers its shot blasting equipment and solutions as part of a wider European industrial system, which means higher quality standards, advanced technology and better customer support.
Joint development and innovation
The company in India offers not only standard shot blasting solutions, but also customised projects that respond to the specific needs of its industrial partners there. It is this flexibility and focus on customer needs that makes Gostol India stand out in a competitive market.
Gostol TST achieves a major part of its revenues through exports. India is one of the key markets where the company is expanding its presence. By developing its Indian subsidiary and continuously adapting to market needs, Gostol TST has become a reliable supplier of high-tech equipment to Indian companies in the metal, automotive and other industries.
Economic integration between Slovenia and India
For a better insight into the economic links between Slovenia and India and to understand doing business in the Indian market, you can read the full article at the link below. It also includes a recording of a business conference (in Slovenian language) where various experts discussed the opportunities and challenges of the Indian market. The discussion reveals how success in this fast-growing market depends on adapting to local conditions and cultural differences.
https://www.delo.si/delov-poslovni-center/izvozniki/
For more information, contact us at marketing@gostol-tst.eu.
